QuantaSing Group Ltd. (QSG.US) is learning there are many ways to get cautious consumers to part with their hard-earned money in a sluggish economy.
量子之歌（QSG.US）逐渐洞悉，经济增长乏力之际，可通过多元路径撬动谨慎的消费者腰包。
First, it did that by selling education products to adults, playing on the deeply engrained value Chinese place on self-improvement for themselves and their children. Now it’s discovered something people like even more in such economically uncertain times. That something is adult toys, part of what’s locally called the “good economy” that refers to products that help people play in the present to avoid thinking too much about the future.
最初，公司通过向成人销售教育产品实现目标，这源于中国人对自我提升及子女教育的深层价值认同。如今，在经济前景不明朗时候，公司发掘到更受青睐的领域——成人玩具。该领域属于本土称为“谷子经济”的组成部分，指帮助人们立足当下，及时行乐，缓解对前景忧虑的产品。
Discussion of QuantaSing’s recent movement into collectible toys was the highlight of its latest quarterly results announced last Friday. The company’s announced that it completed its purchase of 61% of Shenzhen Yiqi Culture Co. Ltd. on March 31 for 235 mln yuan ($33 million) in cash. Yiqi’s main asset is Letsvan, which makes collectible toys for adults that have become all the rage in China lately.
量子之歌最新季报的核心亮点，是其进军潮玩领域的战略动作。公司披露，于3月31日以2.35亿元人民币（约合33,000万美元）收购深圳熠起文化有限公司61%的股权。后者的核心资产Letsvan主营成人潮玩开发，此类产品近期在国内消费市场蔚然成风。